YSC publishes Meaning Inc., the blue print for business success in the 21st century.


Measuring Meaning
showcase covers

PRESS REVIEWS

...The main premise of the book is meaning...The unique approach here – that anyone can have a happy, successful staff and a happy, successful company if they simply add a little meaning - makes it an intriguing read...

Reviewer: Zoë Page, Bookbag

 

...Meaning Inc.: A blueprint for business success in the 21st century, predicts the rise of Meaning Inc companies – those whose success is founded on creating meaning for their employees, customers and stakeholders...

Reviewer: John Knell – Director of the Intelligence Agency

 

...Many of the examples Bains cites are hugely influential organisations that treat their workers well and have a clear sense of brand and community... Meaningful companies are united internally by an invigorating sense of purpose, a purpose that goes even beyond business success or customer needs...

Reviewer: Nic Paton, The Guardian

 

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